Social media is here to stay. As an entrepreneur or small business owner if you are not using it to grow your business you are missing out. I am confident you have seen the statistics by now. In 2015, 73 percent of U.S. Americans needed a social media profile, representing a six percent increase in comparison to the previous year based on Statista. The numbers do not lie. Social media is a means of life all around the planet.
As an entrepreneur or small business owner if you are not using social presence on-line to grow your business you are missing out. By 2017, the worldwide social media audience will complete 2.55 billion, – based on Emarketer.
Below I’ve listed my simple 5 step process for creating a strategy for social media marketing.
1. Identify your objectives.
For each and every company there should be a mission. Your company mission ought to have a mission statement. For every mission there must be a goal. What is the positive outcome or end goal which you want to achieve? You might want to become web famous, you may want to get speaking gigs, you might want to promote a book or training program or you may just want more clients. Whatever it’s you must write down your goals and also the logic behind them. Knowing where you want to go and how you are going to get there’ll help you devise the best plan and route you should take.
Get Brand Clarity.
Get clear on your own brand before you put it out there. Answer these 3 important questions. What should you do? Who would you help? What do you really want to be known for? As soon as you can clearly articulate the answers to these questions, you can convey this on social media or in front of anybody.
Master the art of Pull Marketing.
Pull marketing is about customer attraction. Your purpose is to have ideal prospects able to clearly see themselves on your business model.smm panel They have to have the ability to see your company provides exactly what they have been searching for.
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or create a poll, survey, or competition you can get targeted prospects using social media messaging and advertising. The important thing is crafting messages your target audience will respond to.
Connect and build relationships.
So as to promote anything to anyone you need to get a trusted relationship. This concept holds true online as well. Among the greatest strategies to engage with people is using groups inside of social media platforms such as Facebook, Google+ and LinkedIn. In these group you may converse and have digital discussions with people and demonstrate your expertise. On social networking sites like Instagram and Pinterest, you’ve got to use hashtags. On Twitter you utilize hashtags and lists to participate with others.
Whatever platform you’re on, make sure to showcase what is unique about you. When people do not know what’s different about you, they decrease your merchandise or services to price.
Another great way to build relationships with people on social media is to follow, comment and discuss their articles. On every social media platform, there’s an opportunity to provide feedback by discussing, commenting or clicking on a button to enjoy the message. When you appear on that person’s social media page, they are sure to notice you, sooner or later.
5. Make an action plan and content marketing calendar.
Using social media could be overpowering. That’s precisely why you want a social media action program and a content marketing calendar. Are you going to combine social media in with your overall marketing strategy? You must understand that marketing works best when you have a few strategies complimenting one another and working together.
The number one reason you need to put together an action plan is since, your ideal customers are looking for you on-line. For example: You are a health & health life coach focusing on nutrition and educating people how to shed weight without dieting and have a better relationship with food. Your prospect is on-line searching for key words like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur at that space, you must show up at the hunt once the prospects go searching for a solution for their problems.
For each and every industry, there are people searching for answers to certain issues. Social media provides you a exceptional opportunity to communicate frequently with your target audience on a vast array of topics.
As you can see, using social media as a method to grow your business requires you to return to the fundamentals and understand marketing 101. Once you complete all the steps above, you’ll get a better grip on how best to incorporate social media to grow your business.